Silicon Valley tech entrepreneur Michael Baum is rebooting Burgundy, even under lockdown (which he rails against while being stuck in France, separated from his wife and boys in San Francisco). He explains why he prefers French wine to Californian, and talks about how coronavirus and his tech-based approach may help prompt radical change in wine – which is about getting closer to customers, at a time when close contact is challenging at best.
Following on from Michael’s choice of ‘isolation wine’, Susie and Peter whizz through a mini masterclass on how to find good value white Burgundy – that holy grail for wine lovers. There’s even time to mention David Beckham (again…)
‘The whole world’s gone a bit far … It’s very difficult to open things up again.’ Michael Baum on lockdown
‘[Coronavirus] will result in radical change in a lot of industries. In particular wine.’ Michael Baum
‘We had a bit of a ‘discussion’ about the Mâcon wines, didn’t we?!’ Susie to Peter
The following are all from The Wine Society:
‘Burgundy wines are never cheap. Affordable Burgundy is just a bit less expensive.’ Peter